Encourage & Retain Prospects Through Reciprocity Marketing

Scientific studies prove that reciprocity marketing - utilizing gift-giving as a method of encouraging your prospects to meet-buy-retain - is a powerful driver for winning business and keeping clients long-term.

See What's Possible

Discover how LifeExec's digital giveaway products combined with BrightFire's digital marketing services can boost your agency's acquisition and retention rates.

Schedule a Demo

What is Reciprocity Marketing? 

The principle of reciprocity describes the idea that when people receive a free gift, it's human nature for them to want to do or offer something in return. Independent insurance agencies have an opportunity to leverage this principle of reciprocity in their marketing efforts by offering something of value to your current policyholders or prospects for free with the expectation that they will perform an action that supports your agency, such as purchasing a new policy.

Benefits of Reciprocity Marketing

Leveraging gift-giving in your marketing efforts during a policyholder's or prospect's time of need has real value and deep meaning.

  • Establish Value with Consumers
  • Increase Leads and Conversions
  • Differentiate Your Agency
  • Gain Trust with Policyholders
  • Build Long-Term Client Loyalty
  • Gain Natural Referrals

Free Marketing Insights to Grow Your Agency

LifeExec and BrightFire have partnered together to provide an innovative digital marketing approach for insurance agencies at every stage of their customer lifecycle. Establish value in your offerings, gain trust with your clients, and differentiate your business today.

BrightFire + LifeExec Webinar

Attend our joint webinar and discover digital marketing tips and strategies to improve your insurance agency's lead generation, referrals, and customer relationships.

Save Your Spot

Blueprint for Life

+20 life preparedness courses complete with videos, forms, and checklists. Blueprint for Life has everything you and your loved ones need to prepare for life's major and minor life events.

Schedule a Demo

LifeExec

The most advanced life management solution with patented online vault and event-based communication system. From insurance policies, wills and investments to your client's online presence, LifeExec protects your client and their family in times of need.

Schedule a Demo

Give Generously with LifeExec

LifeExec helps insurance agencies become trusted resources to consumers when they need support and advice the most. LifeExec offers a digital giveaway product that provides agencies with a promo code that they can give consumers for free access to a library of insurance-related video courses.

Their on-demand, educational videos cover what individuals should do during various life experience and events, such as losing a phone or wallet, buying a new house, losing a loved one, having a baby, starting a business, etc.

Agencies and consumers alike will benefit from your ability to give generously with LifeExec. Not only will consumers stay informed on how to best respond to and prepare for both minor and major life events, but your agency will also receive a recurring commission if a consumer you referred purchases a LifeExec service in return.

 

LifeExec Partner Program

We make this easy. LifeExec provides everything you need to successfully grow and maintain a thriving business.

See What's Possible

Boost your agency's acquisition and retention rates through reciprocity marketing with LifeExec's digital giveaway products combined with BrightFire's digital marketing services.

Schedule a Demo